Behaviour Change and Diffusion of Innovation

This report was completed for Farm and Food Care Canada. It analyses six case studies from various initiatives in order to better understand what facilitates the diffusion of innovation and pro-environmental behaviours. Doing so, this report also identifies predictors of behaviour change and popular theories of behaviour change and discusses general trends and potential obstacles for organizations trying to promote environmentally friendly behaviour.

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Author(s):

Alexandra Therien, Kathleen Slemon, Andrea LaMarre

Product(s):

Report

Project Partner(s):

Farm and Food Care Canada

Program(s):

Research Shop